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Peachpit
Peachpit is a publisher of books focused on the latest trends in graphic design, web design, and development. Peachpit's parent company is Pearson Education, the largest book publisher in the world,〔http://www.thebookseller.com/news/pearson-stays-top-worlds-largest-book-publisher〕 which owns additional educational media brands including Addison-Wesley, Prentice Hall, and New Riders.〔http://www.pearsoned.com/professional/our-customers/creative-professionals/〕
Founded in 1986, Peachpit is home to the popular ''Visual QuickStart Guide'', ''Visual QuickPro Guide'', and ''Classroom in a Book'' series, in addition to the design imprint New Riders and its ''Voices That Matter'' series. Peachpit is the official publishing partner for Adobe Systems, Lynda.com, Apple Certified at Apple Inc, and other tech corporations.〔http://www.peachpit.com/about/〕
==History==
Peachpit Press was founded in 1986 by Ted Nace and Michael Gardner, and the two co-authored the company's first book, ''LaserJet Unlimited.'' Gardner served on the board of the company from 1986 to 1994 but did not take an active role in the company. Nace and Gardner named the company Peachpit because at the time, Nace and several of his friends were "living and working in a peach colored house in Berkeley that was such a dump it was considered a 'pit.'" 〔(jtChatter )〕 Computer writer Elaine Weinmann described how Nace let authors typeset and illustrate their own books and described his publishing approach as user-friendly and innovative. The company grew in size and sales, and had a publishing orientation towards books relating to Apple computers, and was described as a leader in books about digital graphics. Nace served as publisher from 1986 until 1996, when Nancy Aldrich-Ruenzel assumed the publisher position.〔 In 1994, Nace sold Peachpit Press to London-based media conglomerate Pearson PLC. Peachpit continued to operate out of Berkeley until a move to San Francisco in 2012.
Although known as a Mac publisher Peachpit started out publishing Windows related books. Its first Macintosh books were ''The Little Mac Book'' and ''The Mac is not a typewriter,'' both by writer Robin Williams. In 1992, Peachpit purchased the Macintosh Bible series from Arthur Naiman's Goldstein and Blair (aptly named after characters in the George Orwell novel 1984). Peachpit became popular with the Mac community via its strong outreach and support of user groups. In 1998, when Apple user share was down to 4% of the computer user market and Power Computing was making Mac clones, Peachpit was still publishing a large portion of its books in the Mac space.〔(Mac Gathering )〕 Peachpit’s popularity with Mac users grew even stronger with its Visual QuickStart Guides.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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